26 September 2019 @ Salons Marceau at 79 Bis Avenue Marceau in Paris
Inspired by Japanese culture, art, and style, the Samantha Giraud S/S 2020 collection expresses self-love and the epitome of internal transformation prominent in today’s global pop culture.
Haute couture and sportswear designer Samantha Giraud’s spring-summer 2020 collection, “The Timekeeper” is an homage to Japanese culture. Throughout this upcoming season’s collection, she fuses together bright and vibrant colors and messages of self-love with the classical romanticism and femininity found within Parisian gardens outside of the Louvre during the 1950s.
Many of her designs are tee-shirts that are simple and structured with the main messaging of self-love prominently displayed across the chest; yet, other pieces such as couture dresses, jackets, and tops contain effortlessly chic draping with the utmost detail. Her ready-to-wear pieces promote four horizontal lines as well as the Japanese infinity wave, symbols of self-confidence and inner transformation. She uses sleek masculine tailoring techniques but adds a feminine edge by incorporating applique, embroidery, and sparkling accents. The majority of the ready-to-wear designs in this collection are wearable year-round for most occasions. Some pieces are even unisex.
Samantha’s haute couture dresses are modern masterpieces with significant color, bold texture, and embellished details featuring flowing skirts, ornate crystal accents, and mesh bodices. These elaborate dresses are handmade with painstaking attention to detail, the mastery that transcends generations, and has roots ingrained in French history and culture. These handmade dresses are simply an expression of luxury, opulence, and sophistication in the truest form.
Using silk, organza, cotton, and other high-end fabrics, Samantha creates a series of different designs in varying shapes and silhouettes that can be worn separately or as a cohesive collection season after season. Elegant, romantic, and fun all at the same time, Samantha’s sense of fashion is appreciated all over the world.