Samantha Giraud is the founder and creative director of global performance and sportswear brand, XAMAS. As a former figure skating coach, she also founded ICE MODEL, a modelling contest since 2011.
She established her designing career since 2003 and expanded her fashion artistry at the renowned “Ecole de la Chambre Syndicale de la Couture Parisienne” in Paris.
Samantha’s fashion intuition is deeply influenced by her mother, bringing about her passion for creating chic, elegant and high quality apparel. Her mother has experience working with global fashion labels over the years.
Samantha loves nature. It is her source of endless inspiration. From bright, varied colours, exquisitely streamlined tailoring to standout unique pieces, her signature style is boldly exhibited with intricate hand beading, embroidery and rhinestones.
She believes: “Beauty is the artistic fusion of individuality and spirituality”. There is no compromise when it comes to quality and she seeks to express these beliefs through all her creations.