Hong Kong-born Samantha Giraud is an emerging haute couture, ready-to-wear and sportswear designer, trained at the renowned “Ecole de la Chambre Syndicale de la Couture Parisienne” in Paris.
She successfully presented her first two collections: Spring Summer 2019 Collection and Spring Summer 2020 Collection during Paris Fashion Week 2018 and 2019 respectively.
The Samantha Giraud woman is strong and feminine, with her masculinity in harmonious balance. Her style is not bound by conventional wisdom of colour or formality. The Samantha Giraud woman is effortlessly confident and chic day/night/evening/weekend.
Samantha’s haute couture collections are modern masterpieces with significant color, bold texture, and embellished details featuring flowing skirts and dresses, structured tops and trousers with ornate crystal accents. These elaborate pieces are handmade with painstaking attention to detail, the mastery that transcends generations, and has roots ingrained in Hong Kong and French history and culture. These handmade garments are simply an expression of luxury, opulence, and sophistication in the truest form.
Her ready-to-wear collections are created with sleek masculine tailoring techniques but she adds a feminine edge by incorporating applique, embroidery, and sparkling accents. The majority of her ready-to-wear designs are wearable year-round for most occasions. Some pieces are even unisex.
Using silk, organza, cotton, and other high-end fabrics, Samantha creates a series of different designs in varying shapes and silhouettes that can be worn separately or as a cohesive collection season after season.
As a former athlete, her sportswear is imbibed with the practical knowledge of a sportswoman and fashion-forward designs.
Elegant, romantic, and fun all at the same time, Samantha’s sense of fashion is appreciated all over the world.